Categories
Games & Travel Gamification

Gamification for Travel

  • Travel is fun.
  • Travel is fun?
  • It should be.
  • Is it always the case?
  • Can you enjoy your week in Madrid or your 3 days in Berlin at the fullest?
  • Can you discover Italian, Swedish or Russian culture in such a short time?
  • No, but you can optimize that time to get the most out of your séjour.
  • How?
  • Gamification.
  • Gamification turns Travel into a Real-Life open world Game.
  • How do you create games for your team?

Here’s how:

  • Bigger Goals
  • Status & Progression
  • Teams & Collaboration
  • Learning through Interaction
  • Rewards & Incentives

Bigger Goals

  • It’s the easier part of the Journey.
  • The simplest, the earnest.
  • What do you want to do?
  • Because you can do anything.
  • Do you want to learn Spanish?
  • Do you want to run around the Taiga?
  • Do you want to find the best deals in Instanbul?
  • Choose your hurdles, better yourself & win.
  • Where : At the Beginning.
  • Games : What kind of soup would I be?
  • Customization :
    • Define your symbol, your icon, your motto.
    • It doesn’t have to be fancy, a blue square/green triangle/red circle/purple pentagone could do.
  • Balance :
    • Your Goal will set the difficulty & interest of each game and location you visit..
  • Replayability :
    • Autonomy is Engagement.

Status & Progression

Your Team
  • A global board would be useful to track everyone’s progress.
  • This could be unequally perceived by your team mates.
  • That’s the occasion to normalize the expectations & the reactions.
  • Additionally, each of your Teammates can make their own character sheet.
  • Let them track their Progression through a leveling system or a small graphic.
  • Team members increase their level/rank/skills through completing games.
  • Let them express their Individuality by designing their own character sheet.
    • Through the game ‘If I were a Pizza’ your teammates define their core goal/mission (the Crust), then choose themselves 4 behavior traits & accessories (Topping) for the duration of the game.
  • Where : Cafes & Hotels, or anywhere you can sit & write.
  • Games : The Final version of myself, Evolution (requires a small insect you’ll keep on yourself), Make your own Sheet, If I were a Pizza.
  • Customization :
    • Let everyone make a different character sheet.
    • Impose no unnecessary standards.
  • Balance :
    • Everyone should have some sort of advantage over the others in order to justify everyone’s role.
    • Start with an easy game and progressively let them get a taste of difficulty & Uneasiness.
  • Replayability :
    • Give them many progression system that they will want to try.
    • For exemple you could give them 1 based on sheer Effort, another on Patience & a last 1 based on Precision or Agility.

Character Sheet

Teams & Collaboration

  • Team members will be essential to solve problems, complete quests & achieve an objective.
  • This will train you to retain, recruit & assign people so that they can play at the top of their game.
  • Context & Culture of your team building is the core of the team building experience.
  • During a Travels there are 4 main categories of Settings : Shopping districts, Landmarks, Parks & Restaurants.
  • Each type of setting will correspond to a different types of Adventurers: The Shopper, The Explorer, The Rester & The Fooder.
  • Each team member possessing a keen interest for a specific category of activity will always be able to help the rest of the group if they aren’t too fond of that particular activity.
  • These 4 types apply for the Urban travels.
  • If you are going through a jungle, a forest, a island, a mountain or even by seas you’ll need other types of adventurer (The survivalist, the trapper, the fisher, the hiker or the sailor).
  • Tailor your group to your needs & to your ambitions.
  • Where to team-build : Everywhere, especially is parks & wild open spaces.
  • Games : A Bet, At the end of the day no one wins, Remember my secret, Find me a Nickname, Find yourself a new name, The Army of Us.
  • Customization :
    • If you’ve got some graphic skills draw a small portrait for each team mate.
    • Finding a name/nickname for the travel will make the journey more memorable.
  • Balance :
    • When determining each players roles balance Skills & Interests.
    • Each player should choose at least 1 activity.
  • Replayability :
    • If you are a group of 4-6 you can make more than 1 team.

Learning through Interaction

  • You can assist your team by offering them Hints, Enigmas & Quizzes through the games.
  • Your Team will go through 3 types of Interactions (or activity types) in order to grow.
  • The Competition is the common game setting.
  • There will be winners & losers.
  • This is the traditional setting in term of offensive behaviors such as beat, brag, taunt, challenge, & fight.
  • The Cooperation is less common, but maybe more desirable as a 1st shot if you wish to develop group cohesion.
  • There may be losers, if some players do not follow the rules.
  • The whole team may win.
  • Cooperation generally requires to unit the whole team against a common threat.
  • Another scenario may be a collect-type quest or a scavenger hunt.
  • This is the traditional setting in term of collaborative behaviors such as gather, recover, share, assist, gift, encourage, & trade.
  • The Exploration is the last type of interaction.
  • The most adapted for an adventure type game, a long quest or campaign.
  • It could also be adapted to a mystery/investigation setting.
  • It’s nice to play this type of game in an outdoor setting as well, such as a hiking trek, a forest trek, or even an underwater environment.
  • This is the traditional setting in term of Seeking behaviors such as Unveil, Questions, Discover, Read, Search, Collect, Complete, Decrypt & curate.
  • The Expression is a subset of Exploration games.
  • It can be construed as a 4th type of interaction.
  • It is a type of mental Exploration and can be exercised through a canvas of some sort.
  • The most common type of expression is the physical art expression.
  • This is the traditional setting in term of Seeking behaviors such as Decide, Customize, Design, & Transform.
  • At this stage your players may want to develop their own games.
  • Encourage them to do so.
  • They will fail to create balanced or replayable games.
  • That’s fine.
  • Give them the chance to do something different.
  • Not better or worse, just different.
  • Where to use it : Landmarks & Museums, can apply to any other place with a little history (10 years or so.)
  • Games : Ask the owner, order the Specialties, Trap the tour guide, The Irregular’s Itinerary, Draw the place you are In, Travel Journal.
  • Customization :
    • If a game is too difficult for now don’t hesitate to delay.
  • Balance :
    • Let them struggle, and let them know why.
  • Replayability :
    • Don’t drown them with data.
    • Keep some mystery.
    • Let them ask for more.

Rewards & Incentives

  • Fuels the user’s motivation and keeps engagement high.
  • Experience Points, Medals/Badges are common rewards.
  • Other rewards could be a simple treat.
  • A dinner to wherever they want.
  • Maybe they’ll just want a day of rest because they’ll be fed up with your games.
  • You can give your team a sense of protection through your ownership, which in return will entice them to show you more of themselves.
  • You can help them achieve Personal victory conditions though experiences tailored for them.
  • You can develop a progressive system of rewards adapted to the difficulties encountered.
  • The Paroxysm of this system is when the task itself become the reward.
  • A Game or an Activity could make you happier than resting.
  • In order to achieve this state the Game must make you feel fulfilled.
  • Assign only meaningful & rewarding tasks during your Games.
  • Where : Anywhere they are pleased to play.
  • Games : Blissful Productivity.
  • Customization :
    • Adapt the reward/incentive to your team’s needs & wants.
  • Balance :
    • Don’t make the game punishing.
  • Replayability :
    • Make the gaming experience rewarding on its own right.